OSBC Using OHS Game-Day Program/Rosters to Promote AFF

If you attend an OHS sporting event this fall you may notice that the game-day program/player roster sports a new design featuring OHS athletes and teams on the cover.  Previously, the rosters, provided free to the school by the Wisconsin Milk Marketing Board, featured generic stock photos.

“That didn’t make sense to us, ” says  Tina McKandes, the president of the Oconomowoc Sports Booster Club, “so we asked the school if we could provide the shells.” McKandes also reasoned that the photos could be replaced with photos of Oconomwoc athletes and that the back cover, which was valuable marketing space, could be used to promote Athletic Fields Forever. AFF is the joint community/Oconomowoc Area School Board/OSBC effort to renovate and expand the outdoor athletic facilities at OHS.

“We want people to know about AFF and having this space to promote it made more sense,” said McKandes. “And because the OSBC is all about promoting our athletes and teams we wanted to replace the generic photos of our kids.” Helping make that possible is Oconomowoc Today, which provided the photos free of charge to the OSBC.

Mckandes said the club plans to replace the photos, which feature fall sports, with photos from winter sports in November and then in the spring it’ll use photos from the spring sports.